Ballarini and MasterChef partner on brand new cookware range
19 Jan 2014 ‐ Leading Italian home cookware manufacturer Ballarini and MasterChef, the award winning global TV series, today announced the creation of a bespoke range of cookware for the international market.
In a deal with Shine 360°, the Shine Group division responsible for the global management and commercialisation of the company's non‐broadcast rights, this premium cookware range will launch first to the market at the Homi Trade Fair in Milan at the end of January, with a multi‐territory rollout following in the coming months.
The collection is comprised of three different sizes of frying pans (20/24/28cm), a 16cm saucepan, a 28cm grill pan and a 28cm stir fry pan. Ballarini are constantly utilising new technologies designed to improve the cooking experience and as such, each product features a 3.5mm gauge, a powder enamel exterior and non‐stick cooking surface, with the option of a thermo point device on the handle and come in a range of colours and engraved with the MasterChef Logo.
Quote from Guido Ballarini, Managing Director of Ballarini: “We are really excited about the association with MasterChef, because it embodies the values that our company has always considered an important part of our culture; the quality of our products in combination with the art of cooking, the pleasure of sharing and enjoying a meal together, the tasting experience in a very familiar setting.”
Quote from Ben Liebmann, CEO of Shine 360°: “When it comes to cookware, Ballarini are one of the leading Italian manufactures. With their expertise and knowledge in culinary appliance design and technology, it’s the perfect collaboration. We are delighted to partner with them to produce the tools any good home cook or aspiring chef needs in their own kitchen.”
Notes to Editors
Ballarini S.p.A. was founded in 1889 and today is one of the most important European non‐stick aluminium cookware producers, leader for innovation, design and technologies. It is active in all market channels like mass market, gourmet, department stores and fidelity programs. Ballarini is present with its products all over the world, exporting more than 70% of its global production. “The future of tradition”, the company’s pay off, clearly embodies the management philosophy: we look to the future, but standing on a solid basis built over more than 100 years of experience.
MasterChef is the exciting and enthralling entertainment series, based on a format created by Franc Roddam, which sets out to find amazing amateur chefs whose talent, dedication and passion for food could change their lives forever. In the UK, there have been nine series of the revamped version of MasterChef, eight series of Celebrity MasterChef, six series of MasterChef: The Professionals and two series of Junior MasterChef, which have been produced by Shine TV since 2005. The original UK version has gone from strength to strength with the most recent amateur series nine on BBC One peaking at mor than 6.5 million viewers in the final. The format is enjoying unprecedented success worldwide, reaching No.1 status in many countries throughout the world including most recently the US. Television's toughest cooking competition has become a truly global hit, produced in over 44 countries and broadcast in over 200 territories worldwide. Audiences for MasterChef Italia have grown by 37% since it 2011 premiere with S2 becoming the most successful show for Sky Uno in 2012. All three judges returned for third series which started its run in December of 2013 and a series of MasterChef Jnr has been cmmissioned, to air in March 2014.
About Shine 360°
is the Shine Group division responsible for the global management and commercialisation of Shine¹s non‐broadcast rights.
Press release Ballarini MasterChef